💸 How Big is Flipkart's Big Billion Days Sale?

How do these bumper discounts contribute to India's e-commerce industry? Read on.

Discount season is here! 

Amazon, Flipkart, Myntra, Ajio, Nykaa - All ecommerce platforms have bumper discounts.

Today, we are going to dive deep into one such grand sale: Flipkart's Big Billion Days Sale! 

Read on. 

Flipkart's Big Billion Days Sale 2023 saw 1.4 billion visits!

This translated to Rs. 50,000 Crore worth of sales!

Yes, the 8-day long Sale in 2023 broke all records. 

2023’s Big Billion Days Sale saw 16% more sales than 2022. 

2023 saw a 2X increase in crorepati sellers (sellers with sales worth crores) compared to 2022. 

In fact, during the first four days of the sale, daily sales were ~6 times higher than an average day’s sale! 

What else happened at the Big Billion Days Sale? 

• Kirana partners delivered ~4 million packages in the first four days, enhancing last-mile connectivity.

• Flipkart Axis Bank Credit Card saw a 8x growth in overall spending and a 4x growth in orders.

• Flipkart Plus Memberships saw 60% increase than in 2022.

Plus, Flipkart also launched new offerings: 

• The 'Indian Roots Store Front' initiative saw a 6x YoY growth, with over 350,000 products from weavers and artisans

• Flippi, its ChatGPT-powered shopping assistant also saw a 4x increase in engagement on the app

• The 3D-rendered Virtual World, Flipverse, saw a 10x rise in visits

• Video commerce saw 8 lakh hours of watch time from Tier-II+ regions! 

Flipkart's Big Billion Days Sale contributed to ~10% of India's eCommerce market.

India's eCommerce industry in FY23 was worth $60 Bn, and is expected to grow at a 17-20% CAGR and reach $150 Bn by FY28. 

Sounds huge? 

Well, India’s eCommerce industry is set to become the second-largest eCommerce market in the world by 2034! 

What's driving this growth? 

With rising disposable income, people are spending more on high value products like electronics and appliances.

Smartphone and internet penetration is also increasing. The internet adoption rate in India in 2022 was 52%. 

In fact, India's young, tech-savvy population is increasingly inclined towards online shopping. Online shoppers in India is expected to reach 220 million by 2025

Plus, eCommerce platforms are now offering innovative payment solutions. 

Digital wallets, EMIs, and the latest trend of Buy Now, Pay Later is adding fuel to the growth of India's eCommerce industry! 

And it's not just Flipkart’s sale that's hitting these numbers. 

Amazon's Great Indian Festival 2023 saw a record 1.1 billion visits with 4+ million new customers. 

Meesho’s Mega Blockbuster Sale saw 1.2 billion customer visits with ~1.4 million sellers.  

Myntra’s Big Fashion Festival saw a record 460 million customer visits. 

What do these numbers indicate? 

Indians love discounts! 

If you are a sucker for discounts, rush to your favourite platform and finally hit that ‘checkout’ button! 

Amazon, Flipkart, Myntra, Ajio, Nykaa - all have bumper discounts! 

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