🧑🏼🎓 How Allen Became The Biggest Profitable Private Coaching Institute in India!
While Byju’s has been devalued by 99%, Allen is shooting for the moon!
BYJU’s, Unacademy, or Physics Wallah might be dominating the Ed-tech news.
But Allen Career Institute is dominating the Ed-tech world.
We're not saying this. Data is.
Look at Allen's numbers:
FY23 Revenue: Rs. 2277 Crore
FY23 PAT: Rs. 429 Crore
Look how it fares against the edtech giants:
How did it get here?
Read on.
Born in the bustling lanes of Kota, Rajasthan, Allen began in 1988 as a small coaching center for competitive exams - with just 8 students!
The founder’s dedication and unique teaching methods quickly gained popularity.
So much so that today it has:
In 2022-23 alone, it had 1.27 lakh students!
Ironically, Allen's “offline centres” which were touted as the barrier for scaling has now become its biggest moat.
You see, most edtechs are now going from online to offline in a bid to save their game
But Allen was there all along.
It built a strong offline brand first, and then went online to cater to online demand.
Plus, last year it raised funds for its digital growth.
It secured $600 Mn from Bodhi Tree at a $1.2 Billion valuation!
Under its newly launched digital arm, Allen is expanding its online presence through interactive learning websites and apps.
About 70% of the funds are going towards building digital assets.
But, going digital is not the only growth strategy for Allen.
It is also exploring the inorganic growth route.
In 2023, it acquired problem-solving platform Doubtnut for $10 Mn.
With Doubtnut’s extensive reach of 32 million students, Allen plans to extend its curriculum to Doubtnut's student base for a comprehensive academic offering.
Allen's mission?
It aims to reach 2.5 crore students by 2028, leveraging the success of its digital journey.
Yes the growth seems remarkable, but with a phygital presence, don't all edtechs seem to have similar product offerings?
So, will Allen face a similar fate or will it be the outlier, the dark horse of the ed-tech world?
What are your thoughts?
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