❤ Facebook's New Love: Speed Dating!
Couldn't find your true love on Tinder, Bumble or OkCupid? Well, Facebook might have something for you. Read on :)
If you are one of those unfortunate souls who has not found true love yet, if you are one of those who have tried and given up on dating apps; if you feel guilty about swiping left or right simply based on a bio, here’s a ray of light for you.
Facebook is developing an app - Sparked - that could add a spark to your romantic life.
Umm, isn’t Facebook a little late to the dating club? The dating space is already taken by Tinder, Bumble and all no?
(During the pandemic, Tinder’s revenue increased by 18% to $1.4 bn and Bumble opened to a thunderous IPO).
And, no. Facebook is never late to a party. It had also launched a regular dating app, Facebook Dating, back in 2018.
Why need another app then? What “spark” will this app bring to the dating industry?
Facebook wants to make online dating more personal by letting you go on 4-minute video dates. If you hit it off with someone, you can take things to the next level - a 10-minute date!
What’s more? To ensure that online dating is a positive experience for users, Sparked tells users to “be kind”, “keep this is a safe space” and “show up” during sign-up. Also, at the time of sign up, users will have to write what makes them a “kind” dater, and these responses will be reviewed by a human.
Now, can Facebook just come in and disrupt this space?
Maybe. By leveraging its huge network. You see, the mantra for success in dating (apps) is “the more, the merrier”. And, who has more users than Facebook?
But, this whole thing could also backfire.
Because when we think of Facebook, we think of it as a place to socialize with friends and family. Getting people to use the platform for romantic interest might be difficult. And, how much love can a 4-minute conversation spark, anyway?
Well, we can’t make our mind - you tell us, will you try speed dating? Or is it just another sales gimmick that the world does not need?
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