💡 A Deep Dive into India's INR 8.5 Billion Makhana Industry
ReadOn Insights September Report: India's Makhana Industry. Read on!
ReadOn Insights is our latest initiative to make quality industry insights available to all business owners, employees, professionals and investors and enable them to think sharper, deeper, smarter.
In the fourteenth edition, we look at the INR 8.5 billion makhana industry in India.
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👉 India's makhana industry, contributing ~90% of the global industry, is growing at a 9.7% CAGR, higher than the global 8.2% CAGR.
👉 Rising health consciousness, rising disposable income, increasing popularity of packed foods and versatility of makhana are driving growth for the industry.
👉 85% of the world's makhana production takes place in Bihar. Yet, only 1-2% of our total production is exported, highlighting a huge export opportunity.
👉 From makhana penne pasta to makhana kheer to makhana barfi, makhana has endless use-cases!
With established brands and new age brands stirring innovation with flavoured makhana, the future of this industry looks very exciting!
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