👣 Your Feet Could Be Costing the World $300bn!
Most of us ignore foot pain as just a normal side-effect of life. But this foot pain could be causing a host of physical and mental health issues. Here's how one startup is trying to solve this.
Around 17%-42% of people suffer from foot pain on a regular basis.
And about 70% of us think that this foot pain is normal and because life happens.
But have we ever stopped to wonder that this pain may not be normal?
âš¡A Big Pain in the Foot
Did you know that 2 out of 5 Indians suffer from flat-footedness?
Flat feet can lead to chronic pain in your knees, ankles and lower back if left unchecked.
Not just that, in India, which is the diabetes capital of the world, more and more people are at risk of developing flat feet and diabetes-related foot pain.
And flat feet is just one of the several foot problems. Thanks to uncomfortable shoes, bad roads, or just plain genetic issues, many of us suffer from foot pain of some kind or the other, like plantar fasciitis (sharp pain in the heel), bunions and so on.
And this pain can have long-lasting physical, mental and economic impacts that we don't even realise.
For instance, chronic pain leads to a productivity decline that costs the world $300 billion each year due to extra leaves taken by those suffering from pain.
Now, we may not be able to solve all sorts of chronic pain, but we may have a solution for your feet, knee and back pain issues.Â
Your Foot Doctor, who you may already know through Shark Tank India, is trying to solve this exact problem.
Its goal is to help us all move the planet without discomfort.
And how is it achieving this goal?
By creating medical-grade insoles that reduce your pain by absorbing shockwaves while you walk and comforting your feet.
These insoles can be customised for your feet and can be created in just 10 minutes.
All you need to do is download the Your Foot Profiler app and follow a few steps to find the right insole for your feet.
And unlike most insoles available on the market, Your Foot Doctor's insoles can also be used with your home slippers, flats, or any kind of shoe.
So, you don't have to compromise comfort for style.
What's more, the company has also launched Ayurvedic pain relief oil and bamboo compression socks to take care of all your pain-needs.
And it is targeting a huge market.
💡Understanding the Industry
You see the global footwear industry is currently worth $365.5 billion and is set to grow to be worth $530.3 billion by 2027.Â
And Your Foot Doctor aims to partner with major footwear companies to expand its reach and ensure that the whole world has the option to walk pain-free.
Also, with the data it gets from its app it plans to create special insoles that can help reduce injuries- which could be a game-changer for several athletes and other active professionals.
Wondering how popular the company's products are? Just this year, it sold products worth Rs. 20 lakhs from January to March alone.Â
And it has an 80% gross margin on all the insoles it sells.Â
Want to be a part of the company's growth journey? Invest in the company's campaign now.
And if you're still unsure or want to hear more about the company's future plans and its Shark Tank journey, join us for an AMA session with Your Foot Doctor's founders on June 14 (Tuesday) at 7 pm.Â
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