🛍️ Simplifying Shopping for Men!
[Featured] Men often have a difficult time finding and picking clothes that fit them right and look good. Here's how one startup is trying to solve this problem.
Most people only wear 20% of their wardrobe.
And for men that number goes down to 13%.
This is despite 50% Indians spending upto Rs. 2,500 on clothes every single month.
But why aren't we completely utilising our closets?
There could be two possible reasons.
Either the readymade clothes don't fit us properly or they don't look as good on us as we imagined them to be.
A new startup called Hilo Design (check out its website here) is trying to solve both these problems, at least for men.
Hilo Design is an upcoming premium e-commerce platform exclusively for men.
But unlike most other e-commerce platforms it doesn't just stock readymade clothes that everyone around you is wearing.
It stocks premium designs created by up and coming designers.
And these designs are brought to life for you by professional tailors.
All you have to do is send them a clothing item of your size or take a few measurements and a picture. Voila, you will receive clothing made perfectly for you.
Don't worry, if the apparel does not fit you they will take it back and alter it again for you, saving you the hassle of going back and forth to a tailor.
Still don't have faith? We'll let the numbers speak:
Hilo Design's return rate is just 2% while its repeat rate is 22%.
And for men who don't know what they want to buy, Hilo Design can be your personal style assistant.
The website has a feature that recommends you clothing based on your style and persona.
It is also developing an AI stylist to recommend styles that suit every individual.
Now, let's take a look at the company's financials.
The Indian apparel market is worth $88.4 billion.
And the company is specifically targeting men who want premium designs: a market worth ~$20 billion.
It has already successfully fulfilled 62,000 orders, growing its revenue from Rs. 39 lakhs in FY19-20 to Rs. 1 crore FY21-22.
And Hilo Design's business is only set to grow further once it launches its AI tech.
Interested in the company? You can invest in its campaign now!
Want to know more about Hilo Design and its future plans? Join us for an Insider Insights session with Hilo Design co-founder Sahith Gummadi on July 2 (Saturday) at 7 pm.
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