🔑 A Startup Unlocking Private Equity Market for India
What if it were easy to invest in private markets? There's someone working on just that. And we have a surprise for you at the end of it 😃 ReadOn ❤️
How do you win the game of investing when everyone is putting their money in the same stock market, mutual funds and commodities?
That’s when you look for newer opportunities. And you know what? Investing in growing companies can be a good idea. That’s how you unlock value and create wealth.
But unfortunately, in its current form, investment in the private market is rife with issues.
There is a very high entry barrier for the common Indian investor - you need to have lakhs, if not crores, to be able to invest.
Getting credible information about the companies in this space is a herculean task. And even then, going through tons of data to make an investment call, who even has the time for that?
Finally, did we tell you about the investment process itself? Finding a seller, discovering the right price to buy, avoiding layers and layers of middlemen and their exorbitant commissions, filling up stacks of forms…We can go on!
The private equity investment club is an exclusive one, and entry is difficult.
So is this a missed opportunity for retail investors like us.
Or is there a way around?
Don’t worry, investors. Our startup of the day, Leadoff, is trying to make the space accessible and the process super simple.
Just as public market investing has been made super easy for us, Leadoff, aims to bring the same ease to private market investing.
Sounds great. But how exactly is it going about the whole process? How exactly is Leadoff planning to make things simple?
You see, the process of participating in the private market is very scattered. Leadoff is taking the entire process to a seamless digital infrastructure, from this offline web of connections and references.
From taking the decision to invest to actually getting the shares, you will be able to execute the transaction in 3 easy steps:
Browse the company you’d like to invest in.
Research about your chosen company with the help of in-platform research reports to take an informed decision.
Pay for the shares and the shares will be transferred to your existing Demat account.
But ReadOn, where do we get lakhs and crores of rupees to invest?
You don’t have to. Unlike the Alternative Investment Fund or Portfolio Management Services route, investing through Leadoff starts from Rs. 10,000.
A Word of Caution
Every opportunity that empowers you, also makes you responsible. Taking decisions to invest your money is no child’s play. The lure of making an overnight fortune should not make you cut corners.
While Leadoff is still in a “waitlist” mode, ReadOn readers can skip the queue and join Leadoff.
Access to private equity markets has now been unlocked! Share this with your friends via WhatsApp or Twitter and help them become financially smarter. Spread the word. The revolution is on!
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I'd really request readers to not invest in private equity markets. Access and barrie of entry is one thing, but expertise of investing in companies yet another barrier of entry. We all might end up losing money in another creative way